Speedno

You are about to enter Speedno, a world where the normal social rules of right and wrong no longer exist. A world where tiny modest threads of spandex have the power to say so much, with so little.A world where people can care so little about the lifespan of elastic. And a world where men of all races, ages, sexual orientation, body hair coverage, or fitness levels just want a little acknowledgment for having the balls, so to speak, to show us what God gave them.

This collection of photos sets out to uncover—if not empathize with—the mildly narcissistic tendencies of the human experience and to admit once and for all how, the more we try to be cool, the more ridiculous we can appear to the outsider looking in.

Speedno.com is a place for all who love to hate the Speedo to come together and get a good laugh from our friends the world over who embrace their banana hammocks.

Tulum, Mexico

I particularly like the way the sun reflects off his roles of fat and his bald spot. You can tell that his Speedo is a relatively new purchase, as there is no discoloration and it is holding up well elastically. I like to think that he bought himself the new suit when he bought his sports watch and river shoes, a new year's resolution gone horribly wrong. I am also pretty sure that in Europe, bathing suit shops do not have mirrors.

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History of the Speedo

(From Wikipedia)

Speedo is a swimsuit manufacturer that began on Bondi Beach near Sydney, Australia. The company was founded in 1914 by hosiery manufacturer Alexander MacRae as MacRae Knitting Mills in an effort to expand his company into swimwear. In 1928 the name Speedo was first adopted after the firm developed its racerback design of swimwear making it one of the first manufacturers to specifically produce athletic designs. The name was made up by a Captain Jim Parsons who won a company competition with the slogan "Speed on in your Speedos."

During World War II the manufacturer shifted nearly all of its production to war materials such as mosquito nets. Speedo resumed production after the war and became a publicly traded corporation in 1951. In 1955 Speedo introduced nylon into its fabric for competitive swimwear. The 1956 Olympics in Melbourne saw the widespread debut of the new fabric and the introduction of the style of men's briefs that has become associated with the brand. The company quickly expanded into the international arena from there until the present, boasting that 70 percent of swimming medals were won by athletes wearing its products in the Olympic Games of 1968, 1972, and 1976.

During the 1970's and 80's new fabrics such as lycra were incorporated into the company's swimwear design. During the late 1990's the company turned its attention to its aquablade and fastskin product lines of competitive swimwear. The designs employ new fabrics that the company claims will reduce resistance in the water by replicating biological skin characteristics of various marine animals such as sharks.

Though it still manufactures the traditional briefs, jammers and racerback designs that made the company famous, Speedo's latest competitive swimwear designs incorporate suits that provide greater coverage to the arms, legs, and even full body for their top end lineup. Their high-end suits often sell for in excess of $300 (in US Dollars) for the Fastskin 2 series. The company also continues to manufacture recreational swimwear, goggles, earplugs, swim caps, towels, robes, sportswear and other logo clothing, watches, sandals, beach volleyball and triathlon products, lifeguard gear, and training supplies for competitive and recreational swimmers.

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